RJ Villaflor
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​Hello! My name is RJ.​
I'm a human-centered designer that crafts thoughtful digital experiences by building genuine empathy and focusing on impact.

Below 👇 are some projects from my over 12-year career that demonstrate how I have been able to accomplish this.

​I am currently working with Ford as a Senior UX Designer creating their new car buying experience. But if you can see me helping your organization, please contact me.
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The Ford Dealer Experience
End-to-End Product Design

Facilitating $51M+ in vehicle sales and one of the top 2 automotive websites according to J.D. Power.
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Delta Dental Patient Search
End-to-End Product Design

Every dentist visit starts with dentists finding and confirming their patients' insurance coverage.
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Delta Dental Member Experience
Interaction Design

Providing a useful and intuitive dental insurance experience in and out of the dentist's office.
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Alarm.com Responsive Concept
Ideation and UX advocacy

Modernizing an outdated smart home and security UI.
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Interactive USB Steering Wheel
Physical interaction design prototyping

Rapid hardware prototyping beyond a touch screen or cursor.
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Delphi Investor Show Kiosks
Interaction design and
implementation

Showing off Delphi's engineering possibilities.
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Ferrari FF IxD Prototype
Interaction design prototyping

Maximizing a cluster display possibilities while minimizing physical controls.
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Ram 1500 Portrait Display Prototype
Interaction design prototyping​

Combining physical controls with a new portrait touchscreen.
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